Denver Broncos Pro Bowl running back Melvin Gordon has partnered with Lids, the leading sports retailer announced today. With the partnership, Lids will unveil new Melvin Gordon customizations – available at all retail locations with a Custom Zone by Lids. Gordon is also working with Lids’ creative team on his own hat design, set to be released later this year, and will be featured in a series of branded content. Gordon – the first NFL player Lids has formally partnered with – initially teamed up with the retailer in October 2019, when the football star joined the company as a Store Associate and its first #HAThlete in a viral campaign called Employee of the Month.
Daisy Edgar-Jones & More – Hollywood Life
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